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Certificate III Information, Digital Media & Technology: Business & Social Media Marketing

Social Media
CertIIISocialweb1_1
CertIIISocialweb_main
1384891748204
Social Media
CertIIISocialweb1_1
CertIIISocialweb_main
1384891748204

Course Overview

This course provides the skills and knowledge for an individual to be competent to design, develop and use digital media technologies as an assistant information and communications technology (ICT) specialist working independently or as part of a larger development team. The course specifically covers how to integrate search engine optimisation, social media elements and social media marketing principals into a Website design and digital media strategy.
The training is delivered via a number of high quality online learning environments including video and interactive audiovisual environments. The ACIT online learning portal provides the logical and sequential structure of the course. Students are given access to the learning portal which also provides the means to interact with their trainer, submit work, and receive feedback. Students are awarded the qualification on successful completion of the assessment activities and demonstration of competence in the workplace.

CURRICULUM

Section 1: IT FUNDAMENTALS

This subject provides students with an opportunity to obtain the knowledge and skills necessary to service computer.

Upon completion of this subject, students should be able to:

  • Identify all the parts of a PC
  • Install Software of various sources
  • Identify and troubleshoot common PC hardware problems
  • Select quality PCs and constituent components based on performance and cost
  • Install, replace, and upgrade PC Software components
  • Install and configure commonly used PC operating systems

This subject teaches the skills and knowledge required to:

  • participate in workplace occupational health and safety (OHS) consultative processes
  • analyze the workplace in relation to environmentally sustainable work practices
  • implement improvements and monitor their effectiveness

opics include:

  • Establishing consultative processes
  • Obtaining and providing information about OHS issues
  • Raising OHS issues with others
  • Investigating current practices in relation to resource usage
  • Setting targets for improvements
  • Implementing performance improvement strategies

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This subject covers both the ins and outs of Dreamweaver, as well as recommended best practices for crafting new web sites and files, the fundamentals of HTML and CSS, and how to ensure clean and accessible code. This subject also includes how to use tools in Dreamweaver to create and style web pages, manage multiple sites, and add user interactivity with widgets and scripting.

  • Defining and structuring a new site
  • Creating new web documents from scratch or from templates
  • Adding and formatting text
  • Understanding style sheet basics
  • Placing and styling images
  • Creating links to internal pages and external web sites
  • Controlling page layout with CSS
  • Building and styling forms
  • Reusing web content with templates
  • Adding interactivity
  • Working with video

This subject introduces the fundamentals of Photoshop and teaches a broad spectrum of core skills that are common to many creative fields: working with layers and selections; adjusting, manipulating, and retouching photos; painting; adding text; automating; preparing files for output; and more. This subject demonstrates established techniques as well as those made possible by some of the new features unique to Photoshop CS6 and above. The subject is indispensable to those who are new to the application, just learning this version, or expanding their skills.

  • Learning and customizing the interface and workspace
  • Utilizing various manual and guided selection techniques
  • Working with Adobe Camera Raw
  • Adding special effects with layer styles and Smart Filters
  • Creating Photomerge panoramas
  • Optimizing photos for the web and creating web galleries

The subject introduces the student to world of online marketing and the ideas of e marketing language can have for web marketers, web designers, and business owners. The subject takes a look at the basis of any online marketing effort—a business’s web site—and reviews how the different components of the site can support the business’s goals, from SEO and SEM to social media, online PR, and content marketing.

  • Defining the target market
  • Setting clear goals and success metrics
  • Working with web analytics software
  • Building a site map
  • Selecting a domain name and a web host
  • Conducting social media marketing
  • Developing an email marketing campaign
  • Exploring content marketing
  • Reviewing online public relations
  • Understanding the difference between search engine marketing (SEM) and search engine optimization (SEO)
  • Reviewing blogging and microblogging
  • Looking at online advertising with search, affiliates, email, and more

Section 2: DESIGN, MARKETING & ANALYTICS

Search Engine Optimization (SEO) explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic.

This subject covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.

Google web analytics platform is to generate and evaluate information about the visitors to a web site, including data on site traffic, user behaviour, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.

  • Setting up an account
  • Installing tracking code on a site
  • Reading the dashboard and understanding high-level metrics
  • Understanding how visitors use and navigate web site content
  • Analysing visitor and traffic source reports
  • Tracking AdWords and other marketing campaigns
  • Planning and configuring goals
  • Utilizing segmentation for deeper analysis
  • Understanding the raw data and how it’s collected
  • Selecting and comparing date ranges
  • Using flow visualization to see how visitors navigate through a site
  • Identifying slow-performing pages
  • Performing real-time analysis
  • Using annotations and other best practices
  • Configuring and analysing internal site search
  • Determining the best report view to use
  • Navigating reports with tabs
  • Cleaning up data with inline filters
  • Sharing data and reports

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Level Intermediate
QUALIFICATION ICT30115
Course Duration: 42 Weeks Study Period: 30 Weeks Holidays: 12 Weeks
INSTITUTION ACIT
Branch Gold Coast
Seats Available 30
Domestic Fees $3500
International Fees $5500
Price $5,500.00

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